Storytelling for Business Training

When practiced effectively, storytelling can be a strategic business tool which can have a powerful impact.

Research shows people are much more likely to be persuaded by a compelling story. For example, it can be
used to:

• Connect people to their work
• Persuade a data driven business case
• Advocate for an idea in the workplace
• Negotiate to achieve a particular outcome
• Persuade and motivate a team/management/investors
• Change people’s attitudes and behaviours.

‘’When you want to motivate, persuade, or be remembered, start with a story of human struggle and
eventual triumph. It will capture people’s hearts – by first attracting their brains.’’
Paul Zak, the founding director of the Centre for Neuroeconomics Studies and a professor of economics, psychology, and management at
Claremont Graduate University

 

 

Aim: In this session we explore the value of storytelling skills in a variety of workplace situations and
contexts. Our well researched content talks to;

•  The neuroscience of impactful storytelling
•  The values and uses of storytelling for business
•  Persuasion and Motivation
•  Structures and rules of impactful storytelling
•  Choosing your words
•  Crafting your story

Our interactive session looks at the rules and structure to craft a story. These include keeping passion at the
core, making connections, being memorable, persuasive and eliciting an emotional response in the recipient.

Objectives

•  Learn to curate a story intellectually and emotionally (for maximum impact)
• Deliver an impactful case beyond facts, figures and data.
• Hone the art of storytelling to move beyond traditional business tools such as MS powerpoint.