Storytelling for Business Training


When practiced effectively, storytelling can be a strategic business tool which can have a powerful impact.

Research shows people are much more likely to be persuaded by a compelling story. For example, it can be
used to:

  • Connect people to their work
  • Persuade a data driven business case
  • Advocate for an idea in the workplace
  • Negotiate to achieve a particular outcome
  • Persuade and motivate a team/management/investors
  • Change people’s attitudes and behaviours.


‘’When you want to motivate, persuade, or be remembered, start with a story of human struggle and
eventual triumph. It will capture people’s hearts – by first attracting their brains.’’
Paul Zak, the founding director of the Centre for Neuroeconomics Studies and a professor of economics, psychology, and management at
Claremont Graduate University



Aim: In this session we explore the value of storytelling skills in a variety of workplace situations and
contexts. Our well researched content talks to;

  •  The neuroscience of impactful storytelling
  •  The values and uses of storytelling for business
  •  Persuasion and Motivation
  •  Structures and rules of impactful storytelling
  •  Choosing your words
  •  Crafting your story


Our interactive session looks at the rules and structure to craft a story. These include keeping passion at the
core, making connections, being memorable, persuasive and eliciting an emotional response in the recipient.


  •  Learn to curate a story intellectually and emotionally (for maximum impact)
  • Deliver an impactful case beyond facts, figures and data.
  • Hone the art of storytelling to move beyond traditional business tools such as MS powerpoint.




Dogpatch Labs,

CHQ Building, IFSC,

Dublin 2, Ireland.





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