We are recruiting a Head of Marketing for a client who are in the IT Consultancy space. The role is part time and can be remote only requiring the successful candidate to attend onsite once a week on Monday’s. The office is located in Dublin City Centre.

Responsibilities

Digital Marketing

• Developing and implementing strategies to generate impactful leads to drive growth and scale
• Responsibility for the website
• Support & optimising and growing our lead funnel – marketing collateral
• Driving leads for organic website traffic
• Creating personas to deliver segmented and targeted marketing communications
• Social media

Brand

• Develop our brand story
• PR – Management of agency and plan
• Managing external PR agency
• Analyse competition, SWOT, Segmentation, channels to market
• Marketing campaign
• Collateral Development – Developing highly professional differentiating messaging, capability statements, white papers, reports, sales and business development collateral to support growth

Leadership

• Comfortable reporting and presenting to a senior leadership team
• Cultural fit is very important to us. This role will suit someone who is a team player, highly collaborative, humble and flexible.
• This role requires working with all departments in a supportive and collaborative way to deliver results.
• Willingness to roll up their sleeves and implement plans and strategies alongside the marketing team and wider teams across the business.
• Effective multi-tasker, with the ability to work well under pressure

Experience and Qualifications

• At least 10 years experience in Marketing with a third level qualification in relevant field.
• Strong marketing expertise, with real success and experience in digital marketing, and in growing brands within a fast paced consumer and B2B environment in IT.
• Proven track record in delivering exceptional results in a performance-based environment.
• Ability to develop strategies from scratch, with outstanding attention to detail in order to turn these into plans and then push projects through to execution.
• Creative thinker with ability to develop new concepts and adapt to the ever-changing digital landscape.
• Highly organised, proactive and able to manage own time – a proficient multi-tasker.
• Outstanding analytical skills, with experience is using Google Analytics to produce detailed reporting on all marketing activity.
• Excellent communication skills with high standard of verbal and written English.
• Willingness to learn, enthusiasm, infectious energy and ambition to progress within a marketing or commercial career